We'll get you that one extra customer.
Then the next one. You make great products. We find the companies that need them, reach out for you, and put the interested ones straight on your calendar. No new software to learn. No new hires.
VP of Operations
prospect · distributor onboarding
Manufacturers we work with
Watch the engine run.
> keep scrolling
We build your list
Distributors, OEMs, and the plants that buy what you make. Named companies, verified people, not a rented spreadsheet.
500 target accountsOutreach goes out in your name
Email and LinkedIn sequences from domains and mailboxes we warm for you, written the way your team actually talks.
90%+ inbox placementEvery reply worked within the hour
AI drafts the answer, grounded in your real specs and capacity. A person approves before anything sends.
replied in 9 minMeetings land on your calendar
Interested buyers pick a time directly. No lead list to chase, no spreadsheet to update. You show up and close.
booked, Wed 2 PMFinding new customers takes time you don't have.
You're running the floor, quoting jobs, and chasing suppliers. Nobody has time to go hunting for new customers, and word of mouth only reaches so far. When a big order wraps up, the quiet months hurt.
You don't need to become a salesperson or learn another piece of software. We find the companies that need what you make, reach out for you, and hand you the ones who want to talk. That is the whole job.
from finding them to booking the meeting
Two ways we help.
We bring you new customers, and we take the repetitive office work off your plate. Start with one, add the other when you're ready.
We find you customers
New customers, booked on your calendar.
We build the list of companies that need what you make, reach out for you by email and LinkedIn, answer every reply, and book the interested ones straight onto your calendar.
See how it works →02 /We automate the busywork
Software that handles the paperwork for you.
Quotes, follow-ups, order updates, and the repetitive office work that eats your week. We build it to run itself, inside the tools you already use.
See what we build →We ship real AI products, not just slide decks.
Home Relay is our own AI voice agent. It answers property maintenance calls around the clock, files the ticket, and dispatches the technician, with no front desk in the loop.
Built for B2B sales teams. By the people running the engine.
We do the work, not just advise
We are not consultants who hand you a report. We build it, run it, and you get the meetings.
We use what you already have
No new software to buy, no system to migrate to. We work inside the tools you already pay for.
Nothing for your team to learn
No training, no new logins, no six-month learning curve. Interested customers just show up on your calendar.
Fixed price, paid on delivery
You know the scope, the timeline, and the price up front. No open-ended retainers while we figure it out.
Varun Bagrodia, co-founder
linkedin →Varun helps companies find their next customers. From growing startups and small businesses to large-scale manufacturers, he builds the systems that make revenue growth predictable. His background is rooted in hard data, backed by a Master's degree from Duke University. Most importantly, Varun runs a hands-on operation. Clients work directly with him from start to finish, never a junior account executive.
Dheer Gupta, co-founder
linkedin →Dheer builds the artificial intelligence systems that help companies scale. As co-founder, he is the technical architect who designs and implements custom AI agents for startups, small businesses, and manufacturers. He has a unique talent for making complex technology feel like magic, seamlessly integrating advanced AI to automate operations and drive sustainable growth. Most importantly, Dheer shares the same commitment to a hands-on partnership. Clients work directly with him to deploy these technical solutions, ensuring expert execution from start to finish.
“this is the most beautiful thing”
> Principal, Tax Investor Coverage
You have four ways to get more customers.
Hire someone, buy software and learn it yourself, pay an agency a retainer, or have us do it. Here is the honest comparison.
swipe to compare
| Hiring a salesperson | Buying software | A marketing agency | this is usmkdir | |
|---|---|---|---|---|
| What it costs | $70k to $120k a year, plus benefits | A monthly fee, plus your own time | A retainer every month, win or lose | Fixed price, agreed up front |
| Time to first meetings | 3 to 6 months to get going | Whenever you find time to learn it | Weeks to months, often slips | 2 to 4 weeks |
| Who does the work | A new hire you manage | You do, once you learn the software | Whoever they assign you | We do, and you work with the owner |
| What you have to learn | How to manage a salesperson | The software, about 6 months of it | Their process and reports | Nothing. You just take the meetings |
| If it doesn't work out | You're out a year of salary | You're out the fee and the time | You cancel and start over | Fixed scope, so you know what you got |
Common questions
What exactly does mkdir do?+
We find you new customers. We build a list of the companies that need what you make, reach out to the right person there by email and LinkedIn on your behalf, answer everyone who replies, and book the interested ones onto your calendar. You show up to the meeting and talk shop. That is it.
Do I have to learn any new software?+
No. There is nothing for you or your team to log into, and nothing to learn. We run everything on our side using the tools you already pay for. The only thing that changes for you is that meetings start showing up on your calendar.
How long before I see results?+
We are usually up and running in 2 to 4 weeks, and most clients see real meetings booked by around week 8. Compare that to a new salesperson, who typically takes 3 to 6 months to get going.
What does it cost?+
We quote a fixed price up front, based on the scope of work, and you know the timeline before we start. It is a fraction of what a full-time salesperson costs, with no long-term contract and no open-ended retainer while we figure things out.
Isn't this just cold emailing? Won't it hurt our reputation?+
It is outreach done properly. We send from dedicated inboxes we set up and look after, kept separate from your normal company email, so your main address is never put at risk. Over 90% of what we send reaches the inbox rather than the spam folder, and we monitor that daily.
Who actually does the work?+
You work directly with the founders on every engagement: Varun on the outbound engine, Dheer on the AI systems. You are not handed off to a junior account manager.
Is mkdir related to the Unix mkdir command?+
No. mkdir (mkdirhq.com) is a GTM and AI automation company that finds new customers for manufacturers and builds automation inside their existing tools. The name is a nod to the command, but the company is unrelated to it.
$ mkdir meetings
New customers, without hiring a salesperson.
Book a free 30 minute call. We will show you exactly which companies we would go after for you, and what it would take.