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Sales Ops

Turning sales call transcripts into structured CRM data automatically

By Varun Bagrodia·Mar 2026·6 min read

Valuable insights from sales calls get trapped in recordings — inaccessible and unsearchable. We built a workflow that ingests Fireflies and Sybill transcripts, extracts 21 structured deal fields using GPT-4o, and writes them back to HubSpot custom properties — no manual entry required.

What's covered

  • Ingesting and normalizing transcripts from Fireflies and Sybill
  • Prompting GPT-4o to extract 21 structured fields from unstructured calls
  • Auto-populating HubSpot custom properties from extracted data

Tools used

n8nGPT-4oHubSpotFirefliesSybill

> coming soon

Full write-up is in progress. Check back soon for the detailed walkthrough.